Why do we engage in CSR?
For us, a CSR approach also means developing an innovation strategy to optimize how and what we market. It drives financial performance, and we believe that looking to continually improve processes and products not only plays a role in better productivity but it contributes to a more sustainable company that everyone will benefit from.
Our desire to conduct ethical business and to connect on a local level and with stakeholders is in line with our four fundamental values: team spirit, agility, passion for new technologies and customer focus. Measuring your business’ impact and that of its activities in an aim to improve it means moving towards sustainable development and environmental protection. And by advocating responsible governance, we unite all our employees.
How do we achieve CSR?
Our organization and governance
AMA, CSR is more than just the two people on the CSR team, but rather a full and collaborative engagement from all AMAmates, with strong leadership from our president, our Board of Directors and our 17 CSR coordinators (one person per team and per subsidiary), who work to implement this policy on a daily basis.
The Board of Directors has been trained in CSR, and regular meetings are organized, as shown with the last six that were dedicated to the topic in 2021.
Our stakeholders are an integral part of our business.They include our customers, banking partners, suppliers, accounting firms, legal entities, local organizations and associations. Because we want to keep moving forward, we highly value their opinions and their expectations, and that’s why we embarked on the process of consultation.
As part of our CSR strategy, we have surrounded ourselves with experts, and in 2021 we contacted the Good Planet foundation and the Déclic Agency to assist us with environmental issues and the B-Corp certification process.
Defining, measuring and evaluating our procedures is also key to improvement.
Our “raison d’être”
Enhance professionals’ lives while preserving the planet
First, we wanted to clearly establish and structure our CSR strategy. Déclic Agency guided us in developing the methodology. We learned that the process of defining our “WHY” federates the entire company. The Board of Directors met to begin that process together. Then, the entire staff was asked to draw out two definitions. And finally, the Board completed the final version. The project was a team effort that will now serve as support for our engagements
6 UN Sustainable Development Goals: Our roadmap
AMA contributes to the following six sustainable development goals (selected by the Board)
They are what drive our project engagement
Our 4 key commitments
Promote the wellbeing of all AMAmates
Culture and integration
Quality of life in the workplace
Training and skills development
Diversity and inclusion
Improve our environmental impact
Our carbon footprint
Reduce CO2 emissions from our customers
Waste management
Raise AMAmates awareness about sustainable development
Engage in a responsible and ethical manner with our stakeholders
Anti-corruption
Responsible procurement
Local engagement
Stakeholder consultation
Enhance professionals’ lives by offering innovative solutions
Innovation
Customer satisfaction
Data security
Simplify access to care
Support and Labels
UN Global Compact: We stand by the UN Global Compact principles on human rights, international labor standards, environment and anti-corruption.
Science Based Targets: We are committed to reducing our scope 1 and 2 greenhouse gas emissions by 42%, which is in line with Paris Agreement goals .
Plant my tree: AMA Germany participates in a reforestation project in the country.
ASFAD: ASFAD is a Rennes-based association that promotes gender equality. It has developed a variety of actions dedicated to domestic violence, housing, care facilities for small children and access to employment for those who are alienated from the workplace.
FACE Rennes: FACE Rennes aims to fight against all forms of exclusion, discrimination and poverty. AMA is committed, in particular, to the WiFilles project designed to develop a digital culture among young women, and host high school interns from underprivileged areas.
Extra-financial rating by EthiFinance = 65 / 100 in 2020 (Benchmark of companies in the sector: 46 / 100).
Soutiens et Labels
UN Global Compact : Nous adhérons aux 10 principes du Global Compact de l’ONU, dans le domaine des droits de l’homme, des normes internationales du travail, de l’environnement, et de la lutte contre la corruption.
Science Based Targets : Nous nous engageons à réduire nos émissions de GES de 42% sur nos scopes 1 et 2, dans la trajectoire des accords de Paris.
Plant my tree: AMA Allemagne participe à un projet de reforestation sur son territoire.
ASFAD: L’Asfad est une association rennaise. Elle développe de nombreuses activités dans les domaines de la lutte contre les violences conjugales et intrafamiliales, de l’hébergement, de l’accueil des petits enfants, de l’insertion professionnelle des personnes très éloignées de l’emploi.
FACE Rennes : FACE Rennes a pour objectif de lutter contre toutes les formes d’exclusion, de discrimination et de pauvreté. AMA s’engage notamment sur le projet WiFilles d’éducation des jeunes filles à la filière numérique, et à accueillir des stagiaires de 3ème de milieux défavorisés.
Scoring extra-financier par EthiFinance = 65 / 100 en 2020 (Benchmark des entreprises du secteur : 46 / 100).
