AMA reinforces its presence in North America with new Montréal office

AMA, a pioneer in smart workplace solutions using assisted reality, is pleased to announce the opening of its new office in Montréal, Canada. The new location will enable AMA to better reach customers and prospects in the region.


AMA has developed an assisted reality platform to facilitate remote assistance, training and inspection applications. The company’s XpertEye software works with a variety of connected devices such as smartphones, tablets, smart glasses, cameras and microscopes, and is being used in many environments.

With its collaboration tools that meet the highest security standards, AMA is supporting more than 450 industrial organizations, service providers and medical institutions in their digital transformation efforts by optimizing remote assistance, simplifying the management of work procedures and instructions, and facilitating online appointments with experts.

Using AMA’s solutions, field technicians can connect with the right experts in a matter of seconds to benefit from their expertise in real time, regardless of their location.


With offices in France, Germany, Romania, the United Kingdom, the United States, China (including Hong-Kong) and in Canada, AMA originated in Rennes (France) and has been expanding worldwide for the past 5 years.

The French company chose Greater Montréal for its cultural proximity to both France and the United States and its strategic location at the crossroads of Europe and the Americas. The promising economic perspectives combined with a qualified talent pool led AMA in its decision to expand in Montréal.

Canada is a very attractive market for AMA, and our Montréal team will leverage our innovative remote assistance solutions so that we can continue to serve our Canadian customers and support new ones while upholding our values of customer focus, transparency and agility,” said Christian Guillemot, AMA CEO and co-founder of Ubisoft.

The new office will be run by David Racicot, Head of Sales, Americas, who will continue to support the company’s customers (including OPTEL, Canopy Growth and Boston Scientific) and expand opportunities for industrial and medical applications.

Montréal International and Investissement Québec International are assisting AMA with its new office and to formulate its strategy for the North American market.

“Assisted reality is the future for many business sectors in Québec. We are pleased to help AMA headquarter in Montréal, a city strategically located between Europe and the United States,” added Stéphane Paquet, President and CEO of Montréal International.

“We are proud to see that our innovation ecosystem still has strong appeal for businesses. By opening a new office in Montréal, AMA will enhance our expertise in assisted reality and connectivity while tapping into our pool of promising academic talent to drive transformation in its sector. Our team will continue to showcase Québec’s value proposition in an effort to maintain and strengthen the ecosystems that are key to our economic development,” said Hubert Bolduc, President of Investissement Québec International.