Customer Case Study



Wayne Farms: Forerunner in the implementation of smart glasses in the US poultry industry with XpertEye


1. Challenges

WAYNE FARMS© is one of the largest poultry producers in the US, with annual sales exceeding $2 billion.

The company owns and operates 11 fresh and further-processed facilities throughout the Southeast produces more than 2.6 billion pounds of poultry products each year and employs more than 9,000 individuals.
Today, as the market changes and the foodservice landscape continues to evolve, Wayne Farms, through a strong culture of continuous improvement, is committed to finding new ways to help its customers develop the products they need.

Implementing AMA’s XpertEye solution is part of that long-term digital strategy.

At the onset of the Covid-19 pandemic, both Wayne Farms employees and their customers were presented with travel restrictions and visitor limitations to the company’s facilities.

Beyond travel restrictions, a major concern for Wayne Farms was also to limit the number of people allowed on site, to reduce the risk of health exposure, as a precautionary measure for both collaborators and animals.


2. Solutions

Wayne Farms leverages AMA’s XpertEye software solution, embedded in RealWear HMT-1 devices, for various use cases, such as:

  • virtual audits by customers
  • product collaboration with customers: in the context of a large chain or high-volume customers, Wayne Farms partners with them to create custom-made products, and uses XpertEye to review the production process.
  • remote collaboration with co-packers: verification of corrective actions implemented by co-packers during the pandemic

XpertEye is also a breakthrough remote assistance solution: troubleshooting breakdowns on specific equipment (such as precision-guided water jet cutters) no longer requires a service technician to fly across the country. The issue can now be fixed in two hours, where previously the downtime could be up to 2 days.
For every use case cited above, the direct benefits are:

  • improving accuracy (of audits, food quality control etc.)
  • reducing travel
  • saving time
  • cutting costs
  • lowering CO2 emissions.

XpertEye is a great platform, that could impact the whole food safety industry. We will continue to use it even in post-Covid. It allows us to have a daily digital touchpoint with our customers, and stay committed to always meeting their needs.

Juan Devillena, Director of Quality Assurance at Wayne Farms


3. Results

Wayne Farms’ employees say they would have never imagined using smart glasses in their farming profession but now, XpertEye is fully integrated into their daily operations. The solution is perfectly fitted to fieldwork, hands-free, and with a voice recognition feature that works even with the thickest southern accent.

XpertEye is web-based: fast to set up, it doesn’t require downloading an app. Wayne Farms employees describe its interface as completely user-friendly. To conduct a quick audit, or in case of remote support emergency, for instance, it only takes a quick share of an invitation link, click on it, and start the videoconference.

During the implementation phase, AMA’s commercial team in the US was dedicated to guiding Wayne Farms through the process, offering training sessions, responding quickly to any demand, and making sure the deployment was a total success.


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